Pitches

A Pitch is the evolution of a Problem Statement. It means the problem has been validated as worth solving, and a rough boundary has been drawn around a potential solution.

We shape pitches by defining the problem, outlining a proposed solution, setting a fixed appetite (e.g., 6 weeks), identifying clear rabbit holes to avoid, and declaring definitive no-gos to prevent scope creep.

When a Pitch is fully shaped, it becomes a candidate for funding. A funded Pitch becomes an active Bet.